Client. Pains is a pioneering Web 3 business specializing in NFT, at the forefront of digital art. Thriving in an emerging market, they cater to passionate collectors. Bridging the gap between physical and digital worlds. Through expertly crafted physical characters, they invite individuals to embrace the unconventional, to reshape the future of digital art.
Services
Industry
Brand strategy and ease of implementation were crucial factors in ensuring effective messaging and overcoming content delivery obstacles. The dynamic nature of the web 3 industry required streamlined systems to consistently convey their ethos while simplifying content and brand material production. The result: a seamless, robust branding application accommodating new features and product collections—all under the same brand umbrella.
Thoughtful Strategic
Decisions
Pains carved its niche with a thoughtful twist, steering clear of hyper-masculine visuals. This shaped their success, imprinting every customer interaction. It's the core of their culture, distinguishing them in the industry.
Fundamentally different
Capturing a natural charm that proves challenging for competitors to replicate.
Building with socials in mind
The ability to create consistent marketing material was crucial for success. Clear brand guidelines enabled swift implementation across different platforms
Balancing Business and Playfulness
Maintaining a playful spirit is underrated yet holds significant value
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